Yooya Blog

January 25, 2017

A Primer for Online Video Marketing in China


Online video in China is flourishing, but the benefits to marketers are not equally distributed. Chinese consumer media habits are shifting to a mobile first environment and, mobile video in...

October 14, 2016

Opportunities in Fragmentation: How Yooya Powers Online Video in China

Fragmentation has always been a theme in media. Whether it’s print, OOH, radio, TV, mobile, online video or social. In China, the absence of Youtube has led to the fragmentation of the domestic...

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