Yooya Blog


March 16, 2017

A Primer for Online Video Marketing in China [Part 3] : Building the Right Campaign

 

In the previous two installments of this series (Part 1, Part 2), we covered ways to make sure that you are getting the most return on your Integrated Video Campaign. China’s online video...

February 08, 2017

A Primer for Online Video Marketing in China [Part 2]

 

The online video space in China is fragmented and complex. Unlike in the United States, four different online video platforms have a combined market share of just under 70%. As mentioned in our...

January 25, 2017

A Primer for Online Video Marketing in China

 

Online video in China is flourishing, but the benefits to marketers are not equally distributed. Chinese consumer media habits are shifting to a mobile first environment and, mobile video in...

October 14, 2016

Opportunities in Fragmentation: How Yooya Powers Online Video in China

Fragmentation has always been a theme in media. Whether it’s print, OOH, radio, TV, mobile, online video or social. In China, the absence of Youtube has led to the fragmentation of the domestic...

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