Yooya Blog


February 08, 2017

A Primer for Online Video Marketing in China [Part 2]

 

The online video space in China is fragmented and complex. Unlike in the United States, four different online video platforms have a combined market share of just under 70%. As mentioned in our...

January 25, 2017

A Primer for Online Video Marketing in China

 

Online video in China is flourishing, but the benefits to marketers are not equally distributed. Chinese consumer media habits are shifting to a mobile first environment and, mobile video in...

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