June 22, 2016

We’re Yooya: Helping Satisfy China’s Ravenous Demand for Online Video

Posted by JJ Steere on Jun 22, 2016 9:20:47 AM


Online video platforms are reshaping the way brands and agencies connect with Chinese consumers. Yooya is powering that transformation by connecting advertisers with relevant content creators and all the major online video platforms at the scale you require. Here’s a look at what we see developing around us.

Demand for online video in China is skyrocketing. Viewership is forecast to hit 700 million by year-end, up from 450 million in 2015. Here at Yooya, we have a front row seat for what’s happening, with a 95 percent reach, fueled by the ubiquity of smartphones and viewers’ demand for quality online video content.

Audiences are young and mobile: last year 75 percent of Chinese video viewers watched on smartphones and 86 percent were under 40*. Powered by audience size and stickiness, online video advertising revenue in China surged 54 percent YoY to CNY23.39 billion (US$3.55 billion), and is expected to top CNY50 billion (US$7.6 billion) in 2018+.

Correspondingly, Yooya’s content partnerships have grown from one a year ago to nearly 100 now, including Ultimate Fighting Championship (UFC), and the award-winning Japanese culture talk show “One Minute Gentleman” hosted by Yamashita Tomohiro.

Other compelling viewing includes the top gaming video channel, “Jump In The Pack (JITP)” and “INDMusic”, the largest independent music video publisher on YouTube; as well as hit shows “The Fat Kid Inside” and “Clean My Space”.

Yooya also features outdoor action sports from “Elevated Visuals”, the “GT Channel” for motoring enthusiasts, mind-blowing Chinese comedy “Juhua Daoist”, and “StyleHaul” for fashion, beauty and lifestyle.

And to meet demand for Japanese pop culture among Chinese youths, Yooya has partnered with Japanese media entertainment company Breaker Inc.

In the center of China’s online video eco-system, Yooya offers a broad spectrum of branding, marketing and rights management solutions. These include data collection, reporting and analytics focusing on audience intelligence, to connecting advertisers and agencies to mass and targeted audiences hungry for online video.

Our online viewers represent all major audience segments in China from Chinese millennials to the middle-class. Now is the time to engage with this ever-changing and lucrative consumer segment.

*China Internet Network Information Center (CNNIC)
+iResearch Global Inc., April 2016

Topics: Insider

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