Sep 2014 (Sydney) – Moshcam, the creator of the world’s largest online catalogue of originally-produced live music videos, and Entertainment Direct Asia (EDA), the Shanghai based digital entertainment distribution and marketing company, today announced the formation of an exciting partnership that will see Moshcam increase its global reach and launch into the China market.
Under the terms of the partnership, EDA will market, distribute and manage Moshcam’s extensive and growing catalogue, which is more than 1,500 full-length live concert videos, interviews and features, in that major territory. EDA’s reputation in assisting content owners to develop and grow their brands, as well as to monetize their content was core to Moshcam’s decision to enter the partnership.
Amongst other activities, EDA will be responsible for developing and promoting Moshcam branded channels through a number of Chinese partners including leading online video sites, mobile carriers, TV channels and brands.
“We are extremely excited about the possibilities that the Chinese market holds for us,”said Deanne Weir, Executive Chair, Moshcam. “EDA is perfectly positioned to be our partner as we take this important step into China, where YouTube is blocked, yet 6 billion hours of video are consumed every single month. It makes sense that we should have a significant presence there.”
Alex Wang, General Manager of EDA, said, “Live music videos from Moshcam have a great number of potential audiences among young Chinese. We’re very happy to partner with Moshcam, bringing in such great entertainment resources by leveraging EDA technology and services.”
The partnership will kick off with more than fifty of Moshcam’s most popular shows being highlighted across the various video platforms.
Moshcam is the world’s leading creator and distributor of originally-produced live music concert videos. Moshcam distributes its content on-demand via the internet and through mobile networks. Moshcam’s YouTube channel is one of the fastest growing live music destinations on the YouTube platform.
Contact：Nicola Hannigan，Moshcam Marketing Manager
Telephone: +61 407 075 307
About Entertainment Direct Asia
Entertainment Direct Asia (EDA) is at the forefront of enabling rights owners across the globe to better distribute, manage and monetize their content in China market.
EDA was conceived and launched by digital media venture studio Designed for Revolution (DFR). In August 2014, EDA announced finalizing over US$1,200,000 round of financing to expand its digital video distribution capabilities.
For more information please visit:www.edirect.asia
Contact: Alex Wang
Telephone: +86 (21) 63866290