March 12, 2015

Entertainment Direct Asia Reveals New Video Content Partnerships

Posted by Yooya News Release on Mar 12, 2015 9:00:37 AM

China’s top independent online video management company announces significant new partnerships and licensing deals.

Mar 2015 (Shanghai) - Entertainment Direct Asia (EDA), China’s leading independent online video management company, has announced several new licensing and content management deals with partners from China, the U.S., Japan, and Europe.

EDA licenses and manages online video content for one-stop distribution through the company’s partnerships with the more than a dozen leading online video portals and services in China. With their suite of proprietary technology, EDA provides rights holders with a streamlined solution for distribution, content management, monetization, and royalty reporting and payments in the People’s Republic.

Headlining this recent round of new EDA content partnerships are two of the industry’s largest multi-channel networks (MCNs): GT Channel and INDMusic. GT Channel is the world’s largest automotive MCN and produces dynamic content that features drifting, touge battles, rallycross, performance car reviews, automotive event coverage, and more. Operated out of Los Angeles, GT Channel offers unprecedented access to all things automotive—with content that will be in high-demand in China, already the world’s largest automotive market.

Scott Schlichter, CEO of GT Channel, said, “We’ve been looking to expand the scope of the GT fan base and the Chinese market was the natural next step. We’re confident that partnering with EDA is the best possible solution for us to tap into the tremendous market of automotive enthusiasts in China.”

In addition, EDA has also signed a marquis licensing deal with the INDMusic, the largest music distribution MCN on emerging platforms. With 1,900 channel partners and over 300 million monthly views, INDMusic provides a massive library of music content that features premiere global recording artists and concerts.

Brandon Martinez, co-founder and CEO of INDMusic, remarked, “Building partnerships has been a key part of our success and we’re confident that EDA is the partner most capable of helping us maximize the value of our premium video content in the China market.”

Rick Myers, CEO of EDA, recapped by saying, “I’m delighted to announce even more world-class new content partnerships for EDA. GT Channel, INDMusic, and our other new content partners represent exactly the kind premium online video content most in demand in China. We’re pleased and honored that content creators of this caliber have chosen to work with EDA to maximize the value and distribution of their online video content in China.”

A complete list of new signings include: GT Channel; INDMusic; Breaker, Japan’s first next generation media entertainment company responsible for cultivating some of Japan’s best emerging online video creative talent; Jump in the Pack, a YouTube channel hosted by Kris Carroll which features a series of videos dedicated to the online video game League of Legends with over 8 million views to date; Clean My Space, a YouTube channel hosted by Melissa Maker that teaches viewers various life hacks and lifestyle tips to help make day to day living easier; Elevated Visuals, a YouTube channel that features live action motorcross and action sports; and The Fat Kid Inside, a cooking and lifestyle channel providing healthy tips and recipes hosted by Erwan Heussaff.

EDA previously announced in August of 2014 that it had secured initial financing of US$1,200,000 from Tokyo-based strategic consulting and business development firm Dream Incubator as well as from angel investors from China, Japan, the United States, and Europe.

EDA was originally conceived and launched by digital media venture studio DFR Asia Ltd.

About Entertainment Direct Asia
Entertainment Direct Asia Ltd. licenses, manages, and distributes online video content in China, home to more than a dozen major video services and the largest online video market in the world. Leading video creators and rights holders worldwide turn to EDA and EDA’s advanced technology solutions to manage their video assets, gain rapid access to all major video platforms, and maximize the value of their online video assets in China.

For more information please visit:www.edirect.asia

Contact: Alex Wang
Telephone: +86 (21) 63866290
Email: info@yooya.co

Topics: Press Release






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