April 01, 2015

EDA Content Partner, Yamashita, Hits 10 Million Views in Single Week with Release of Latest Episodes of One Minute Gentleman

Posted by Yooya News Release on Apr 1, 2015 9:00:56 AM

Apr 2015 (Shanghai) - One of China’s most popular online video channels, Yamashita’s One Minute Gentleman, has continued to attract a growing number of viewers. Last week alone, the China based video host attracted over 10 million new views across half a dozen online video sites.

One Minute Gentleman is a web-based series that focuses primarily on Japanese pop culture. Hosted by Yamashita - the Japanese expatriate currently living in China - the channel expertly strikes a balance between Japanense and Chinese culture. The topics of debate include online trends, reviews on shopping, dining and nightlife, as well as, insight into the latest pop culture happenings.

The channel was launched in China with the help of Entertainment Direct Asia, the online video management firm, and the partnership has played an integral role in Yamashita's recent success. With such overwhelming viewer support, both parties expect One Minute Gentleman to begin collaborating closely with brands and advertisers. This next step will hopefully allow for Yamashita to expand production capabilities and continue to push the channel forward. As of now, One Minute Gentleman is primarily promoted on China’s top video sites, including Youku, Tudou, Tencent, iQiYi, Sohu and others.

About Entertainment Direct Asia
Entertainment Direct Asia Ltd. licenses, manages, and distributes online video content in China, home to more than a dozen major video services and the largest online video market in the world. Leading video creators and rights holders worldwide turn to EDA and EDA’s advanced technology solutions to manage their video assets, gain rapid access to all major video platforms, and maximize the value of their online video assets in China.

For more information please visit:www.edirect.asia

Contact: Alex Wang
Telephone: +86 (21) 63866290
Email: press@edirect.asia

Topics: Press Release

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