[SHANGHAI, August 17, 2016] Yooya today has announced that it has surpassed 730 million monthly video views for July, a year ahead of plan and only two years after the company’s founding.
Yooya, one of China’s largest online video networks, was founded to provide the greatest distribution reach for local, regional and global content creators. The company provides a one-stop solution for distribution, rights management and ad solutions of online video in China.
John Steere, CMO of Yooya commented, “We’re focused on being the conduit between local/global brands, content creators and platforms in the explosive Chinese online video space, our growth is indicative of the value we bring our partners and brands, plus we have lots of room left to grow”.
Recent studies indicate that online video viewership has skyrocketed and is the most popular medium in China by time spent. A recent report from eMarketer found that Internet users in China spend 33% of Internet time watching video vs. 10% in social media. Steere noted, “The average consumer in China spends over three hours daily watching online video”.
Yooya connects brands with video creators in unique ways, through the creation of an ecosystem that enables targeted and relevant opportunities for brands with distribution to viewers at a massive scale. Yooya’s content catalog connects a brand’s message and demographic with relevant creative that is authentic to online video viewers in China.
Yooya is one of China's fastest growing online video networks and provides comprehensive content distribution, rights management, and video-based advertising solutions. Our one-stop, technology-driven approach to online video delivers broader distribution, better data insights, superior monetization, and more effective video advertising solutions.